Photography
how-to-improve-ecommerce-product-image
October 7, 2016

Tips for Improving E-commerce Product Images

E-commerce has seen incredible growth over the past decade with sellers becoming wiser about presenting their products and buyers getting more used to virtual shelves. The products that they are eyeing cannot be held or inspected in any way until it arrives at their home. It is therefore vital for online stores to present as much pictorial information as possible in a variety of formats. Product photography needs to be taken seriously as it conveys visual information that bridges the gap. In order to increase a store’s conversion rates, viewers must find these items attractive. The look and feel must also be suitable for the brand.

In the past, including as many things into a picture seemed the best way to present a product. Nowadays, the focus is on the product alone so avoid clutter. Gone are the days when mixing multiple elements was considered fashionable. Now minimalism is best because it lessens distractions and highlights the product’s strongest features. Use a white background whenever possible. There is no need to manufacture sets in most cases. Below is a good example from wholesalediabeticsocks.com.

wholesalediabeticsocksThe product page is clean and simple. The customers eyes are drawn to the product. The picture of diabetic socks is shown in great detail. When customers click on the image, a larger image pops up. The white background lets users focus on the product being sold.

In fact, you should take advantage of negative space. It has the effect of drawing attention to the image presented. It will be easier to make the viewers appreciate the colors, contours, and other details of the item. The mind will pick them up more quickly which is important since people tend to scan web pages fast. A good impression must be made right away for them to stay. The call to action button will also stand out.

Opting for a white background makes your virtual store look clean and professional. Apply this aesthetic on all the pages to achieve consistency. Automate the process for faster processing by creating a photo template in your editing program. This will reduce the need to resize, crop, and do other manipulations on the image.

Product images can be fine tuned in various ways depending on what works best. Shadows, frames, and other effects may be added. One issue that you may encounter with a white background is that it doesn’t go particularly well with light colors. Adding shadows around the edges and increasing contrast may help.

As more people do their shopping online, they demand better images to get a better idea of exactly what they are buying. If you cannot provide them with quality photos, then they will click away to a competitor who can. Make sure that this doesn’t happen.

Sizing should be an important consideration. Provide your visitors with images that are big enough to show details clearly. Take pictures from every angle so that customers will get a better feel for the product. They will definitely appreciate your efforts. Aside from the product photos, be sure that all of the graphics and texts on your site are clearly visible as well. Optimize the images for viewing on both laptops and mobile devices.

Improving images on your website is an investment. Going the extra mile will contribute to the success of your business. Customer expectations are increasing and competition is heating up. Excellent product photography will help you stay ahead of the pack.

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Photography
 
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